AC
PROFILE
AC is a Creative Director who translates founder vision into scalable brand systems across identity, campaigns, content and experience built to extend beyond her hands-on work. Her creative perspective is shaped by both her understanding of craft as a trained chemist and WSET-certified wine curator and commercial fluency, building partnerships, opening new markets and shaping brands for 10+ years . She brings an analytical and sensory lens to how brands are built, treating taste, image and sound as tools. As a DJ, visual storyteller and natural wine curator, her hands-on fluency informs brand systems, event programming and content strategy, connecting creative direction to commercial outcomes that help brands launch, position and grow.
EXPERIENCE
AC works with founders, brand teams and artists at key inflection points: launches, rebrands and growth phases. Her work spans brand identity development, campaign direction, content production and experiential programming always architected as creative governance not just asset execution. On a recent quick-service hospitality rebrand, she took a founder's vision and built a full brand system — color, typography, visual guidelines — then directed marketing and social teams as they deployed it across packaging and digital touchpoints, proving the system could scale without her hands-on involvement in every execution.
That same rigor shapes her approach to hospitality and F&B brands, treating taste and environment as things to be designed. Her commercial instincts are backed by 10+ years in go-to-market strategy and partnerships, turning complex commercial goals into the narratives, pitch decks and visual collateral that align teams and close deals.
She has directed rebrands for QSR concepts, executed campaigns for brand collaborations between international hospitality and travel clients, built social and content systems handed off to agency teams and created experiential work across photography, brand activations and events. She operates as a strategic partner and creative executor.