AC
Profile
AC is a Creative Director working at the intersection of brand, go-to-market and experience.
She collaborates with startups, CPG and hospitality brands to build clear brand identities and translate them across multi-channel campaigns, immersive experiences and content.
Her approach to creative direction is multi-sensory, using image, taste and sound as tools to shape how a brand is experienced. As a photographer, wine curator and DJ, she build cohesive environments.
With a background in strategy, partnerships and customer experience, her work connects creative to business outcomes, helping brands launch, reposition and grow.
Experience
AC transforms brands across identity, campaigns and experience design, materializing vision into systems that drive engagement and long term value.
Her work spans brand identity systems, campaign direction and content production with a focus on clarity, consistency and cultural relevance.
A trained chemist and WSET-certified wine curator, AC approaches taste as both art and science. She brings that distinct perspective to hospitality, treating taste as both a product and storytelling tool within the brand experience.
Across photography, sound and experiential design, she develops creative systems that extend beyond visuals.
She works with founders and teams at key inflection points: launches, rebrands and growth phases, strengthening their positioning, creating more precise execution and developing deeper customer connections